After Ty Segall announced that the records in his upcoming EP could be used as 3-D glasses, Jack White came along and upped the ante, announcing his own “Third-D” virtual reality app. Fans, if they have the right equipment, can watch and hear the Third Man Records boss perform “Freedom at 21″ and “Ball and Biscuit” at Fenway Park and “Dead Leaves and the Dirty Ground” at Red Rocks, and thanks to the 3-D sights and sounds, as well as a 360-degree viewing angle, it purports to be just like seeing him live.
The effort involved in seeing it, though, will be the big drawback for a lot of White’s fans. The app, created by Jaunt, is only designed to work on “recent 5-inch or 6-inch” Android phones. They’ll also need Google Cardboard, a set of 3-D virtual reality glasses that can be built at home using cardboard, lenses, magnets, Velcro, and rubber bands (they’re also available for sale on secondary markets).
Anyone in Nashville on Wednesday, December 10, can get a demo of it at White’s Third Man Records store. “To celebrate this leap for concert-going mankind, Third Man Records will be giving away special edition Third Man Google Cardboard headsets to the first 75 Android phone users that purchase Jack’s Lazaretto ULTRA LP in the Nashville store on Wednesday, December 10,” says a press release. “Third Man will also be showcasing the new app with three on-site demo cardboard headsets equipped with Samsung S5 phones in their store starting on Wednesday.”
So yeah, it sounds pretty cool and also a pretty significant pain in the ass. Check out a standard-vision preview of it all below.