Tweedy, the project of Wilco frontman Jeff Tweedy and his 18-year-old son Spencer, have released a new video for their single “Low Key.” The director is none other than Mr. Ron Swanson himself, Parks and Recreation actor Nick Offerman. (The senior Tweedy has made a couple appearances on the NBC sitcom as part of the fictional, reunited band Land Ho!)
The video stars actors John Hodgman and Michael Shannon as big record-label executives who can’t promote the new Tweedy album due to declining sales, despite Hodgman’s character appearing in the office via screen while he’s on a tropical vacation. They encourage the father-son duo to take their record door to door, only to be turned away by the likes of Conan O’Brien and Andy Richter, fellow Wilco member Glenn Kotche, Steve Albini, Chance the Rapper, and legendary soul singer (whose recent records Tweedy has produced) Mavis Staples.
The Tweedys try all sorts of various tactics from disguises to dancing, before finally suckering two suspicious-looking characters to pony up some cash for their album Sukierae. It ends in a bizarre combination of Arrested Development/Planet of the Apes-type tomfoolery; definitely a less-than-subtle dig at the lengths artists must endure to shill their music these days. (Unless you’re Thom Yorke, apparently.)
Sukierae is available now via dBpm Records.