Unlocking the Truth — the Brooklyn trio best known for its viral run of YouTube videos, showing the 12 and 13-year-olds performing in Times Square — have reportedly signed a $1.7 million dollar record deal with Sony. According to TMZ, the five-album contract includes a $60,000 advance for their first album, $325,000 for the second, $400,000 for the third, $450,000 for the fourth, and $550,000 for the fifth. There’s a catch though: They have to sell more than 250,000 copies of their major label debut to see the rest of that money.
“The question is whether Sony is committed to seeing whether these precocious rockers can change the face of rock,” industry expert James Sammatro (of the law firm Stroock) told the New York Post, “if their YouTube success does not – as often is the case – immediately translate into paid downloads.”
To put things in perspective, he added that Beyoncé’s last album sold just over 600,000 copies. That said, the group certainly has momentum, as they balance voice lessons (they’ve stuck to instrumental thrash songs thus far) with appearances at the Warped Tour and the 10th annual Afropunk Festival. More importantly, they’re not a mere novelty act; these kids can actually play, sounding like Pelican with the BPMs bumped up a bit.
“To me, we have our own customized genre,” drummer Jarad Dawkins explained in a Village Voice interview. “Our music is different than other types of metal bands. I would put it as ‘custom metal.’”
And while they just put up a Pledge Music-funded EP for pre-order, they aren’t stuck on a DIY-or-die mentality either; their admitted influences include such multi-platinum mainstream bands as Metallica, Disturbed and Slipknot. Here’s why that’s not just talk…