The slow death of Panasonic’s seminal Technics line has finally be met with something other than an apocalyptic blog post. As pointed out on Mixmag, a fan named Moni Daniel has launched an online petition to keep the iconic turntables in production, one that’s already received more than 8,000 virtual signatures.
“For turntable fanatics we’ve seen technology advance expeditiously and that’s not to say there are no benefits to the digitalization of music,” Daniel wrote. “There are plenty; it’s of course great for music at large. However we feel that there’s a place for vinyl and traditional DJing and turntablism … This is where we feel the Technics SL 1200s are vital. After all, vinyl sales have been rising year on year for some time now having a recent resurgence, so quality equipment should surely be available to play records with.”
Panasonic shared a statement on their decision to discontinue their record players in November of 2010, saying the following:
“After more than 35 years as a leading manufacturer of analogue turntables, Panasonic has regretfully taken the decision to leave this market. However, Panasonic will continue to sell headphones under the Technics brand.
We are sure that retailers and consumers will understand that our product range has to reflect the accelerating transformation of the entire audio market from analogue to digital.
In addition, the number of component suppliers serving the analogue market has dwindled in recent years and we brought forward the decision to leave the market rather than risk being unable to fulfill future orders because of a lack of parts.
Panasonic employees who have been working on the analogue turntable range have been redeployed elsewhere within Panasonic – many of them continuing to work in Panasonic’s Audio Video Business Unit.”
Here’s a video of a DJ comparing a classic Technics to one of its newer competitors: