Today is not only the release of Taylor Swift’s fifth studio album 1989. It is also the day that she was named NYC’s Global Ambassador. On NYC Go, the announcement was accompanied by a video where the pop star expresses sentiments such as, “You can find humanity that inspires you,” and “New York kind of pulled me here like a magnet,” in addition to, “Now I know that I should run towards things that are absolutely electric.”
— nycgo (@nycgo) October 27, 2014
So now that it’s been revealed “Welcome to New York” is just one big, giant ad disguised as a track that we’ve been listening to for a week, it certainly explains the sugar-coated, syrupy feel of the song. (Don’t worry, there’s more videos too. In this one, you can watch Taylor Swift explain the term “bodega” incorrectly. Someone’s never seen Half Baked.)
The tourism campaign also explains these ridiculous Instagrams:
So far, that’s merchandising for Diet Coke, Subway, Target, the city of New York… where will the new marketing show up next?
Make sure to read Puja Patel’s piece “Why Do So Many Music Videos Look Like Commercials?” that’s featured on Wondering Sound today. Everything is an ad, no space is safe.