Shamir Shares Extraordinary “On the Regular,” Signs to XL

Marc Hogan

By Marc Hogan

Lead News Writer
on 10.29.14 in News

“How long till the world realize?” asks Shamir Bailey on new song “On the Regular.” Happily enough, the world is starting to catch on to the suburban Nevada teenager who records as Shamir (one of our 10 Best Acts at CMJ 2014). Freshly signed to XL Recordings, Bailey has shared “On the Regular,” which seamlessly channels the androgynous eclecticism of this year’s promising Northtown EP into sassy, half-rapped synth bubblegum, at various times bringing to mind the first breakout singles by L’Trimm, Azealia Banks and Das Racist — with more cowbell.

The EP was released on Godmode, the label run by Nick Sylvester, a former colleague of mine at Pitchfork, and the video, directed by his brother Anthony Sylvester, is an appropriately colorful, playful introduction to this exuberant party-starter, who, by the way, isn’t waiting around: “Ain’t got no time for you ratchet-ass goons.” As free samples go, it’s close to ideal (if you like this, well, there’s plenty more where that came from!), but Shamir eventually breaks out singing to say that’s exactly what he’s not. Regularly irregular, then.

Watch the video below, and scroll down for tour dates.

11/20 Brooklyn, NY – Baby’s All Right
12/2 Berlin – Kantine am Berghain
12/3 Amsterdam – OT301
12/4 London – The Courtyard Theatre
12/7 Rennes – Transmusicales