The most overtly pop-minded band in the Elephant 6 recording collective — the indie conclave whose holy trinity also included Olivia Tremor Control and Neutral Milk Hotel — the Apples in Stereo hit their prime with The Discovery of a World Inside the Moone. It takes all of two seconds for horns to blare an irresistible invitation in "Go," a '60s-minded bubblegum gem bursting with jumpy backing vocals, giddy flutes and choppy go-go guitar. "The Rainbow" circles around cleverly constructed verses and choruses, showing band leader Robert Schneider doing justice to the old Beatles and Kinks records he so obviously loves. Schneider's high, nasal voice is no less an acquired taste than ever here, but his melodies and vocal layering are notably more robust than in the past. The dreamy, psychedelic "Submarine Dream" boasts an enough hooks for an entire album, while songs like "20 Cases Suggestive of…" and "I Can't Believe" prove just as tuneful through their distorted rock punch.
By Dan Weiss on 04.20.10 in Reviews
The Apples in Stereo are the band you didn't realize you were underrating. It's hard to find anyone who out-and-out dislikes them (Robert Schneider's cred was certified for life for producing Neutral Milk Hot...
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