Coca-Cola has long presented the formula behind its signature drink as a closely held secret. With that in mind, the veil of mystery surrounding Sophie and like-minded fellow London producer A.G. Cook‘s PC Music label is just good business sense. Both concentrate on a chirpy, ultra-digital variety of sugary pop that has been bottled up most prominently so far by Japanese pop star Kyary Pamyu Pamyu. The “Lemonade” maker and the person who released Hannah Diamond‘s “Pink and Blue” have been hinting at their collaboration as QT for some time, and now their first full track, “Hey QT,” has arrived.
“I feel your hands on my body every time you think of me” sings a supernaturally high, cutesy voice, amid brightly bustling whirs and thumps. QT, per a statement to Pitchfork, is “a sparkling future pop sensation – albeit one who is set to warp and stretch the notion of what a pop star actually is. It’s a drink, or more precisely a brand new Energy Elixir (‘where organic and synthetic meet to stimulate an uplifting club sensation’).” It’s also an exhilarating showcase of these producers’ respective, similar styles, and so bubbly that the beverage comparison is only fitting. If QT would like to teach the world to sing in chipmunk’d harmony, they’re well on their way.