Yesterday at SXSW in Austin, Neil Young officially launched his digital music service/player Pono. It may just change how we listen to music.
What is PonoMusic, you ask? Well the players are called PonoPlayers, and they cost $399 and contain 128GB of memory. Apparently, the quality of sound is the closest experience to a recording studio. A record player in the palm of your hand, if you will. If it literally sounds too good to be true, Neil has lined up a few of his best music pals to help convince people to buy in.
The Kickstarter video below features a who’s who of the music industry giving Pono rave reviews. Arcade Fire, Bruce Springsteen, Patti Smith and Jack White, just to name a few. With heavy-hitters like these, it’s no wonder they’ve nearly doubled their goal of $800,000. Pono might be the real deal, guys.
Discounted players are available for those who pledge $300 as well as other prizes. A $5,000 pledge gets an individual VIP dinner and listening party with Neil Young himself. Check out Pono’s Kickstarter for more info.