Watch the Video for Howard Ivans of the Rosebuds’ Soft Rockin’ “Pillows”

J. Edward Keyes

By J. Edward Keyes

on 06.06.14 in News

First things first: Howard Ivans is actually Ivan Howard, one half of the rollicking North Carolina pop duo Rosebuds. You’ll find no rollicking on “Pillows,” though: the song is a sweet, soothing soft rock makeover (that kind of thing is en vogue today, after all). Keys twinkle, guitars sigh, and Ivans lets loose with the kind of blue-eyed croon that would impress Hall & Oates. The song is the B-Side to Ivans’ just-released 7″ on Matthew E. White’s Spacebomb label (White himself appears in the video, playing guitar), and it signals a full reinvention for Ivans — from jaunty pop frontman to silky, soft-spoken late-night seducer.