If Miranda Lambert, on last year’s Platinum, pretty much nailed the country genre and then went beyond it, then it’s only fitting her first new music since then would come in the form of, yes, a truck commercial. Lambert wrote the plainspoken “Roots and Wings” for a new Ram Trucks ad campaign, but as jingles go, this one works because it resonates with the no-nonsense persona we already know — though there’s a sentimental tinge to it, too (these aren’t chicken wings she’s singing about). “‘Roots and Wings’ is personal to me about where I come from and where I am going,” Lambert said in a statement. According to Ad Age, the video will play right after intermission during shows on Lambert’s current tour.
Watch the clip below, and be sure to read Rob Harvilla’s essay, 2014 in Country: Miranda Lambert Transcends the Bros.