SW/MM/NG, “Younger”

J. Edward Keyes

By J. Edward Keyes

on 03.21.14 in Listen to This

Arkansas band SW/MM/NG excel at slow-build, softly-yearning indiepop, writing the kinds of songs that start slowly but gradually gain momentum, eventually opening to a euphoric, hands-in-the-air finales. Case in point, “Younger,” the first song from their forthcoming full-length. The song is radiant from the get-go, a gently weaving guitar melody backing vocalist Brian Kupillas’s driving, determined vocals. It’s the sound of one band (to paraphrase Bruce Cockburn) kicking at the darkness until it bleeds daylight. When the song arrives at its gooseflesh-raising conclusion, you’ll swear you see the sun.