As the anticipation continues to mount over Kendrick Lamar’s new album, DJ Whoo Kid has managed to uncover a few key details about the effort. Namely where we can find a copy: Lamar’s little brother.
“He’s 10 years old,” the MC said during a half-hour radio interview (via The Independent). “Real talk — he has the album and he tell me what he like. That’s my A&R right there. Sophisticated ear.”
He also denied claims that Jay Rock’s new single features a few digs at Drake. “That’s people digging in way too far … It’s reaching now. But people pick at things all day every day, you know? I can’t get mad at it.”
As for what the record actually sounds like, Lamar skirted the issue by saying, “Don’t expect anything. It’s just creativity, man. That’s life.”
Well alright then. Check out the entire conversation below, covering everything from the heavy inspirations behind his “i” single to just how saturated the hip-hop market can be at times: