Kendrick Lamar Dances in the Street in “i” Video

Marc Hogan

By Marc Hogan

Lead News Writer
on 11.04.14 in News

Kendrick Lamar has been tight-lipped about a release date for his follow-up to 2012′s good kid, m.A.A.d. city, but he hasn’t been shy about supporting new single “i.” Less than a week after performing “i” for the Cleveland Cavaliers, the West Coast rapper told New York’s Hot 97 recently he wrote the feel-good song “for my homies in the penitentiary and these kids coming up to me with their wrists slashed. It’s serious… What are you saying to uplift, what are you saying to grab some inspiration.” Now, Lamar has shared a video for “i,” and he loosens up still more, shaking a leg in the street as he affirms a Makonnen-like love of self. The video is directed by Alexandre Moors (Kanye West‘s Cruel Summer short film) and the Little Homies (good kid‘s “Bitch Don’t Kill My Vibe” video), and you can watch it below. Be sure to hold on until the part where Lamar raps with his head hanging out a car window.