“History’s gonna be harder to make than I thought,” Kanye West admits in the cover story of GQ‘s August issue, a refreshingly candid Zach Baron interview that covers everything from the aftermath of Yeezus — an effort West calls “the beginning of a completely new era of music” — to his next album, which West hopes to release in the early fall.
“I hope I can get one of these songs out in the next couple of weeks, just to have something up and running,” he explains, “But I think most likely September. I go back and forth. Like, should it be September or should it be October? Should it be November? When Beyoncé was working on her last album, she took a while. I was thinking it could somehow come out in June, like Yeezus, and just kill it for the summer. But then I’m like, I have to work on Adidas and be with my child.”
West delves into that delicate work/life balance throughout the GQ piece, and how the button-pushing protest music of Yeezus may be followed by a more traditional pop effort.
“My usual pattern is like that,” he says. “It’s like a pendulum. The pendulum gains momentum by swinging in the other direction. Even lyrically, I think about certain lines that I say on my new single, which is called ‘All Day,’ that usually Jay [Z] would say, but Jay’s not on there.”
The reason for that is West’s determination to be viewed as more of a winning figure and less of a full-time fighter. Or as he puts it, a “blowfish.” That said, he’s torn between delivering a record full of club-ready hooks and something more artistic and “beautiful.”
“For the new album, one new thing could change everything,” West says. “I had an idea of the way I wanted to do the album. And then I got a new song that’s so good that the album has to be balanced against it. This song is a song that can be in the club like ‘Don’t Like’ or ‘Niggas in Paris.’ Whereas before I was working on the album and I had these beautiful songs, they were just more songs. They weren’t saying, ‘Okay, tuck your whole summer in.’ They were just saying, ‘Hey, I’m a great musician, I make these beautiful songs, and they have all this meaning, and nobody can make anything that means this much.’”