JJ Announce New Album, Share Over-the-Top Trailer

Andrew Parks

By Andrew Parks

on 05.15.14 in News

JJ have unveiled the official trailer for their third album, which is actually called V. Due out August 19 through Secretly Canadian and the Tough Alliance’s Sincerely Yours imprint, the record was first hinted at four months ago, when the Swedish duo uploaded a music video for a track called “My Boyz.” Dubbed a “prologue” in its opening sequence, it featured the following intro:

This is not a commercial
This is not a single
This is not a cry for help
It’s just he dumped me on the phone, I felt so dumb

And now we have the following explanation of the V trailer, which is equally heavy-handed…

At last we meet again
and I’m like baby, what you doing here?
You stay on my mind.
We been up all winters for someone like you and we know that you been up all winters for someone like us.
We don’t even know your name or where you came from
and someday this war will be over so we and our friends will stay together until the end.
Making our way through this motherf*cking life.
Come on, we have to do it.
- JJ