Jack White Goes Wonka Again for “That Black Bat Licorice” Video

Marc Hogan

By Marc Hogan

Lead News Writer
on 02.18.15 in News

Jack White turned into rock’s Willy Wonka years ago, but he continues to epitomize how the ever more crowded media environment has led musicians to promote their work with new sets of bells and whistles. If it wasn’t his elaborate, best-selling vinyl edition of last year’s Lazaretto, it was his “Third-D” virtual reality app. White’s latest effort on this front is an interactive “3-in-1″ video for Lazaretto‘s “That Black Bat Licorice,” which allows viewers to toggle between — as that description might imply — three different videos. An animated clip is directed by James Blagden, a “headbang” video is directed by Brad Holland, and White himself directs the live-action version.

Watch below, or head to White’s website, and be thankful that unlike with vinyl, no amount of ornateness can cause a music video to warp.