Jack White turned into rock’s Willy Wonka years ago, but he continues to epitomize how the ever more crowded media environment has led musicians to promote their work with new sets of bells and whistles. If it wasn’t his elaborate, best-selling vinyl edition of last year’s Lazaretto, it was his “Third-D” virtual reality app. White’s latest effort on this front is an interactive “3-in-1″ video for Lazaretto‘s “That Black Bat Licorice,” which allows viewers to toggle between — as that description might imply — three different videos. An animated clip is directed by James Blagden, a “headbang” video is directed by Brad Holland, and White himself directs the live-action version.
By Wondering Sound Staff on 08.30.10 in Icons
Where other artists compensate for a paucity of ideas with elaborate orchestrations, Jack White's ruthless dedication to minimalism reveals his mastery of both ragged blues guitar and canny pop hooks. Detroit rockers the...
By Marc Hogan on 01.23.15 in News
Leave it to Jack White to expand the capacity of New York City's Madison Square Garden. The Willy Wonka of Third Man Records is set to play his first solo MSG show on January 30. Today, streaming service Pandora announce...
By Wondering Sound Staff on 01.06.15 in News
Coachella's set for another pair of back-to-back weekends in the desert, April 10-12 and 17-19, and they've just released the lineup, with AC/DC headlining Friday nights, Jack White on Saturday and Drake on Sunday. As al...
By Marc Hogan on 01.02.15 in News
What a difference a few months can make. As of mid-October, not one artist's album had sold more than one million copies for the year, and Disney's late-2013 Frozen soundtrack was the top-selling album of 2014. Later tha...