Gwen Stefani, Pharrell Go Bananas in “Spark the Fire” Video

Marc Hogan

By Marc Hogan

Lead News Writer
on 12.02.14 in News

Everything about Gwen Stefani‘s latest team-up with Pharrell Williams screams “sequel,” but hey, we all need something to watch when we want to sit in a dark room eating expensive popcorn. After disappointingly sterile Ryan Tedder collaboration “Baby Don’t Lie,” “Spark the Fire” returns to the cheerleader-like chants and elastic rhythms of Stefani’s best solo song, 2004′s “Hollaback Girl,” which she crafted with Pharrell and Chad Hugo’s hitmaking duo the Neptunes; she even reminds us of this fact, chirping, “Finally remembering what is me / That is what happens when I get with P.” It’s also at least the second Stefani-fronted song about grabbing a lighter and sparking a fire, after No Doubt‘s lesser-known “Start the Fire,” which just shows how forgettable the lyrical concept is (see also: Lil Wayne and Christina Milian’s new “Start the Fire“). The two The Voice judges’ new video for “Spark the Fire” places Stefani in a cartoon world and at a dance party, with a couple of product placements, only one involving pizza, and Pharrell’s swirling, body-less, forever-hatted head. Is it The Godfather: Part II? Of course not. But I’m guessing it’s better than Horrible Bosses 2.