Now that they’ve lost the court battle over their unsanctioned use of the Beastie Boys song “Girls,” GoldieBlox has posted a public apology on the very bottom of its Web site. (Gotta sell those “toys for future innovators” first, of course.) Here it is in full:
“We sincerely apologize for any negative impact our actions have had on the Beastie Boys. We never intended to cast the band in a negative light and we regret putting them in a position to defend themselves when they had done nothing wrong.
As engineers and builders of intellectual property, we understand an artist’s desire to have his or her work treated with respect. We should have reached out to the band before using their music in the video.
We know this is only one of the many mistakes we’re bound to make as we grow our business. The great thing about mistakes is how much you can learn from them. As trying as this experience was, we have learned a valuable lesson. From now on, we will secure the proper rights and permissions in advance of any promotions, and we advise any other young company to do the same.”
Some sage advice from a company that was clearly looking for a robust round of free publicity. Well not free anymore; GoldieBlox now has to pay an undisclosed “percentage of its revenues to one or more charities selected by Beastie Boys that support science, technology, engineering and mathematics education for girls.” All because they thought this 26-year-old single needed to be called out for its “gender stereotypes” in the name of “[encouraging] young girls to engage in activities that challenge their intellect”…