Forget ice: They’re putting Elsa on wax. In yet another sign of vinyl’s growing popularity, as well as an effort to spread that momentum to a younger generation, a Frozen seven-inch picture disc will be among the exclusive releases as part of Record Store Day‘s fifth annual “Back to Black Friday” event.
On November 28, the day after Thanksgiving, participating stores will carry a vinyl single with the blockbuster 2013 Disney animated film soundtrack’s “Do You Want to Build a Snowman” on one side and “In Summer” on the other. The picture disc artwork has not yet been revealed.
“I guarantee you there are going to be little girls who open the Frozen picture disc and want to know where Santa got that from,” said Record Store Day co-founder Carrie Colliton in a webinar held Thursday by the Music Business Association, a trade group.
The Frozen vinyl follows a One Direction picture disc at this year’s Record Store Day event in April. The “Midnight Memories” seven-inch sold well enough to reach No. 21 on Billboard‘s Hot Singles Chart.
Both releases reflect RSD’s outreach toward younger listeners. “Record stores can’t sustain all this good news without new generations of customers, and we’re working hard to make that happen,” Colliton told Wondering Sound in an email response to questions.
The full list of “Back to Black Friday” releases includes a new Faith No More single and will be announced later this month.
Though RSD is format-agnostic, the Frozen picture disc also highlights the ongoing resurgence of vinyl. Sales of music on vinyl were up 43 percent by value for the first six months of 2014, according to a recent report from by the Recording Industry Association of America. Across all formats, the multiplatinum Frozen soundtrack was the year’s best-selling album at the halfway point, according to Nielsen SoundScan. (Vinyl manufacturing capacity, however, remains limited, as Pitchfork recently detailed.)
Independent record stores account for most of vinyl’s success in 2014. As of last week’s SoundScan data, independent stores had sold 3.7 million vinyl albums so far this year. That’s out of more than 6 million roughly 6 million U.S. vinyl albums sold overall during that period.
Incidentally, despite a report from Billboard, it’s still unclear whether Urban Outfitters’ recent assertion that it’s the world’s largest vinyl seller can be independently verified. Though SoundScan doesn’t provide retailer-specific numbers, a spokesperson for the data tracker says “it’s definitely safe to assume” that as a single retailer, the lifestyle store’s statement was accurate (Amazon, the No. 1 seller according to Billboard‘s poll of record company executives, handles fulfillment for thousands of other retailers). Urban Outfitters has yet to reply to additional requests for comment.