Whatever Kanye West is up to this year, it’s taking on the shape of the anti-Beyoncé. Queen B released her groundbreaking 2013 self-titled album at the end of the year, all at once — including videos — and only got around to sharing a remix by in-demand club minimalist DJ Mustard as a welcome extra, based on a bonus track from Beyoncé‘s year-later deluxe edition. West rang in 2015 with “Only One,” the first of more promised collaborations with no less than Paul McCartney; by the end of the month came Rihanna‘s “FourFiveSeconds,” another West-Macca joint effort, and yesterday brought the song’s Gap ad of a video.
Mustard is a clear choice for transforming the improbably strummy single into something danceable, given his impeccable recent streak (Tinashe’s “2 On,” Jeremih’s “Don’t Tell ‘Em,” YG’s My Krazy Life). And here it is, though this time Mustard’s work is more bombastic EDM than moody “ratchet R&B.” And for those who missed the song, the video and the remix — or for those of us susceptible to Stockholm syndrome — this rollout will next take “FourFiveSeconds” to the stage at the Grammys. If you miss that, West will be on Saturday Night Live‘s 40th-anniversary special a week later. As with Taylor Swift’s “Shake It Off,” if the lyrical theme is one of resilience in the face of criticism, the commercial reality holds little reason for the artist to spaz.