Dive Into J. Roddy Walston & The Business’s Interactive Video for “Same Days”

J. Edward Keyes

By J. Edward Keyes

on 05.22.14 in News

The brain-bending theory of the “Multiverse” — familiar to anyone who spent any length of time trying to unravel LOST — posits that there are multiple realities all happening at the same time, all of them playing out every possible outcome of any given situation. It’s heady stuff. For a variation on that same theme, dive deep into the dizzying interactive video for J. Roddy Walston & the Business’s slow-swaggering “Same Days.” As the song starts, an array of different videos appear on the screen, all hosting slight variations on the same essential setup. Click one, and a man in a fishing boat rows across the screen; start over and click another, and that same man is dumping a waterlogged body into the ocean. In one scenario, a man sits alone at a dinner table; in another, it’s his wife; in yet another, his whole family. The more you watch, the more you notice the clips beginning to interact with each other, with actions in one clip having reactions in others.

According to the band, “The film shows a connected group of characters and their seemingly monotonous lives. As the characters and scenes collide in unexpected ways, it challenges our concept of routine and normalcy. We realize that there is no such thing as a mundane life. There are no same days.” The video, designed by New Object gets that point across to startling effect. The universe of “Same Days” is infinite, each of them telling a different fragment of the same strange story.

Watch the Interactive Video for “Same Days” Here, or watch the un-interactive version below.