As TV on the Radio get set to release their first album in four years on November 18, co-founder/producer Dave Sitek has revealed his latest business venture. Much like his Federal Prism label, the ACME Creative Group is a venture with music industry vet Jeff Bowers. In this case, the pair is moving into the crowded vinyl reissue market with a company that offers everything from design to product development for such clients as Caroline and TV on the Radio’s new home Harvest.
“Vinyl continues to be one of the most aggressive growth formats across the industry,” Caroline president Dominic Pandiscia said in a statement. “We are thrilled to forge the partnership with ACME to help mine the wealth of new and catalog titles across Caroline’s family of labels as well as the depth of titles over Caroline’s 30-plus-year history.”
According to Billboard, the first round of Caroline reissues include titles by Bad Brains, Swans and The Fall. No specific albums were named, but judging by Caroline’s back catalog, they probably mean such cache-upping records as Quickness and Children of God.
“I had REM’s manager once ask me why it takes a major label three to four months to make a seven inch, when I can call up a manufacturer and make it in eight weeks,” Bowers told Billboard. “The system is built on making a hundred-thousand CDs for Michael Buble or whoever; but the thing is you can’t be cool and credible anymore unless you can do 5,000 pieces of vinyl for The Flaming Lips and every 500 are in a different swirl vinyl color and hand numbered. People want customization and each market demands to be served in a unique way, and the big labels are not set-up for it.”
As for his relationship with Sitek, Bowers added, “”Sitek has a massive creative output. He’s a producer, he’s a songwriter — so he wakes up, walks to his the studio and works until two in the morning, goes to sleep, wakes up, and then does it again. He never stops working. So when I say to him, ‘Remember when we couldn’t find anyone to press our records last year? Well, now we can.’”