Video Premiere: So Cow, “Sugar Factory”

Wondering Sound Staff

By Wondering Sound Staff

on 10.02.14 in News

The members of So Cow are issued a stern warning at the beginning of the video for the raucous “Sugar Factory”: “Don’t eat too many sweets.” But it’s clear from the way they speed off that advice has fallen on deaf ears. Soon enough, they’re raiding the candy store, filling bags with jelly beans and chocolate, then stopping off for ice cream afterwards. The sweetness suits the song, a bounding bit of pop-punk that rides a rockabilly bassline and a whip-crack drum pattern that would do the Violent Femmes proud from its bounding beginning to burn-the-house-down finale.