After ruling the MTV Video Awards with a 15 minute performance, Beyoncé took the stage once more to accept the Vanguard Award. The presenters? None other than husband Jay-Z and daughter Blue Ivy Carter. While Blue Ivy won the hearts of America by dancing to “Flawless,” her parents tried to put the divorce rumors that have been plaguing them all summer to rest.
And they’ve continued this campaign with a one-two punch of behind the scenes footage.
Yesterday, Jay-Z released a video simply titled “Happy B Day” to commemorate his wife’s 33rd birthday. Bey is happy and smiling throughout, goofing off with the crew backstage during the couple’s On the Run tour.
Then today, Beyoncé posted a four minute clip of the events leading up to the VMAs
where Jay-Z is a palpable presence at the after parties, cheering alongside his spouse with a huge grin on his face.
In addition to the way they handled that unfortunate elevator incident (why hire a publicist when you can just drop a remix?), these two are not only a pair of the greatest entertainers. They’re the most media savvy artists in the business.