Arcade Fire’s Art-y “You Already Know” Video Turns Up New Reflections

Marc Hogan

By Marc Hogan

Lead News Writer
on 08.14.14 in News

It’s been almost a year now since Arcade Fire shared the title track from their latest album, Reflektor, commenting on “a reflective age” and unleashing reflective, interactive visuals. More recently, the Canadian band shared the video for “We Exist,” which took some heat from Against Me! leader Laura Jane Grace for using Amazing Spider-Man 2 star Andrew Garfield, rather than a transgendered person, to play the wig- and dress-wearing main character. Now comes the latest Reflektor video, for the bouncy, dub-baked, slightly twangy “You Already Know.”

Though it’s more of a performance clip, with the band playing instruments in a room, the video hints at a connection between our reflective age and art. Paintings on the wall move their lips to Win Butler and Regine Chassagne’s vocals, and by the end of the proceedings, Butler shows us his face in a mirror that’s in a frame, much like the paintings. “Please stop wondering why you feel so bad / When you already know,” Butler advises. I don’t know what it all means just yet, but around here I’m sort of professionally obligated not to stop, ahem, wondering.

Arcade Fire are in the midst of a North American tour with openers including Television and Devo, along with Spoon, the Unicorns, Owen Pallett, Antibalas, tUnE-yArDs, Constantines and Fraka.

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