Apple has announced its official $3 billion acquisition of Beats Music and Beats Electronics, just a few days after 9to5Mac reported the likely loss of as many as 200 Beats employees in departments like human resources, finance and customer support.
When asked about the redundancies created by the deal, an Apple spokesperson told the site, “We’re excited to have the Beats team join Apple, and we have extended job offers to every Beats employee. Because of some overlap in our operations, some offers are for a limited period and we’ll work hard during this time to find as many of these Beats employees as we can another permanent job within Apple.”
As for the rosier, P.R.-friendly picture Apple painted today, it went something like this:
Today we are excited to officially welcome Beats Music and Beats Electronics to the Apple family. Music has always held a special place in our hearts, and we’re thrilled to join forces with a group of people who love it as much as we do. Beats cofounders Jimmy Iovine and Dr. Dre have created beautiful products that have helped millions of people deepen their connection to music. We’re delighted to be working with the team to elevate that experience even further.
And we can’t wait to hear what’s next.
According to the Wall Street Journal, one top level change that’s expected in the weeks ahead is Beats executive Ian Rodgers taking over Apple’s largely overlooked iTunes Radio initiative, a free alternative to the $10-a-month streaming service Rodgers runs at Beats. Somewhere, Trent Reznor is happy to not be dealing with any of this…